This week we’re back with another episode highlight of Beyond Beauty: the business of beauty: a podcast by Dillie, a beauty digital marketing agency for next-gen marketing services like social commerce, generative AI, and performance video content. This episode, we interviewed Anna Harman, CEO and co-founder of Studs, a reimagined ear piercing studio and earring retailer that has been described as the “Claire’s for adults” or the “Glossier of piercing studios.”
The Studs Origin Story
Anna shares how Studs was born out of a poor customer experience many can relate to: the discomfort of getting ear piercings in tattoo parlors and the lack of stylish earring options.
GRWM: A Brand-Focused Conversion Tool
She also highlights how the “Get Ready With Me” trend is evolving beyond makeup to include jewelry and earscaping® curation. Anna explains that GRWM content is proving to be a powerful, day-in-the-life format for showcasing Studs’ products, making it a natural fit to drive social engagement and conversion.
Beyond Beauty: The Business of Beauty Podcast
📌 Watch the full Beyond Beauty: the business of beauty podcast episode featuring Anna 👉 Studs Founder: Anna Harman is Building Gen Z’s Favorite Ear Piercing Brand
Show Notes:
In this episode of the Beyond Beauty Podcast, Anna Harman, CEO and co-founder of STUDS, shares her journey of launching a modern ear piercing brand. Anna discusses overcoming challenges, especially during the COVID-19 pandemic, and highlights the importance of customer experience, technology, and work-life balance. She reflects on lessons learned as an entrepreneur and mother, offers advice on prioritizing well-being, and shares her beauty must-haves. The episode provides insights into building a successful brand in the beauty industry and Anna’s vision for STUDS’ future growth.
About Anna:
With nearly a decade of extensive experience in operations, retail, finance and consumer companies known for operational excellence, Anna Harman launched Studs with her co-founder Lisa Bubbers in November 2019. After noticing a gap in the piercing and retail market, they created Studs to reimagine the ear piercing and earring shopping experience for the modern consumer. Studs prioritizes safety and expertise in a cool, fun, and welcoming environment, along with a wide earring assortment designed for endless Earscaping® – all at an accessible price point.
Anna Harman began her career as an attorney after graduating from Boston University Law School. After four years at Bridgewater Associates, she moved to New York City to join Fitz – an in-home closet organizing and wardrobe editing service that later sold to Tradesy – as the Head of Operations. From there, she became a Director at Store No. Eight, a standalone incubation arm within Walmart, where she focused on developing ideas and technologies that would inform the future of retail. Most recently, she served as the Interim Chief Customer Officer at Jetblack, a text-message based personal shopping service.
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