So often when we’re starting a business or grappling with a big decision, we seek outside advice or fight with ourselves to determine the “right” answer. Kate Whitney, Founder of Boulevard, a San Diego-based luxury consignment boutique, discusses how so often we actually have key information or a feeling that can guide us or even the answer to our dilemma within ourselves, if we can just get quiet and listen.
Beyond Beauty: The Business of Beauty Podcast
📌 Listen to the full Beyond Beauty: the business of beauty podcast episode featuring Kate to learn about her entrepreneurship learnings and how style can enhance one’s self-worth, energy, identity, and resilience 👉 Kate Whitney on Building Boulevard: A Luxury Consignment Boutique Rooted in Intuition & Individual Style
Show Notes:
In this episode of the Beyond Beauty Podcast, Kate Whitney shares her entrepreneurial journey behind Boulevard, a luxury consignment boutique based in San Diego. Kate discusses her transition from entertainment to fashion and the importance of personal style. She offers insights on building confidence through clothing, curating meaningful wardrobes, and embracing individuality over trends. The episode highlights Kate’s plans for Boulevard’s future, her commitment to sustainability, and her belief in trusting intuition and timing in both business and life.
About Kate:
Kate opened Boulevard in October of 2020. She had recently moved from Los Angeles with $2500 to her name and covid hit. Her former self-employment as a writer and stage actress had now been shut down and she needed to pivot her life.
Her first store was 900 square feet and with the help of one consignor, she began to build her brand. 10 months later, she was on the main shopping avenue in La Jolla with a 4000 square foot, 2-story store.
Now Boulevard is branched into 3 stores, including a separate women’s and men’s boutique in Rancho Santa Fe.
Kate believes fashion is meant to help us feel certain ways in our life. Life can be a series of chapters and clothing can actually help us along the way. She finds the culture is an automatic structure, wanting to force everyone to look a certain way by ‘wearing this’ or ‘wearing that, but Boulevard offers a new way.
📌 Find BOULEVARD CONSIGNMENT on Instagram to view new arrivals, keep up to date with their events, and get Kate’s advice on finding your personal style. Or learn more and get in contact via their website!
In the clip below, Kate shares how curating merchandise for Boulevard taught her to not just gravitate towards what she likes but to also lean into her intuition. She began to imagine what her customers would feel great wearing. The payoff being watching someone light up when they find the piece that feels just right for their style.
The Beyond Beauty: the business of beauty podcast is produced by Dillie: a content innovation partner leveraging AI to bring beauty and personal care brands into the future of marketing.
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