When influencers collab with brands, their audiences can sometimes grow skeptical. Even if the creator genuinely enjoys the product or service, a scripted delivery that doesn’t sound like them can hurt the performance of their content.
The Story Behind Content Recipe
Sarah Jannetti, CEO of Content Recipe, explains how smarter content briefs can prevent this dilemma and how her AI-powered solution alleviates creating custom, data-informed briefs.
The tool works by analyzing four key inputs: the creator’s voice (including transition words, sign-offs, and call to actions), the product being promoted, the brand’s identity and language guidelines (including what not to say), and top-performing content within that niche. Content Recipe then outputs a data-informed and personalized brief that helps influencer campaigns feel more natural and perform better.
Information overload is real, and many of us feel it. As you scroll through content, it’s hard to tell who’s an expert backed by research, and who’s just confidently spreading opinion as fact. The pressure to achieve virality has caused many to drop nuance for louder and less trustworthy content.
Sarah reminds us that the real currency today is trust. Consumers don’t want more noise, they’re looking for honesty and specificity. That’s the philosophy behind Content Recipe. It helps brands write clearer briefs so creators can produce content that’s aligned, authentic, and allows their unique voice to shine through.
A Lesson in Entrepreneurship
One of Sarah’s greatest learnings in entrepreneurship is that you can fully believe in yourself and recognize what you don’t know. In fact, getting clear on exactly what you don’t know can be strategic. It allows you to build a focused learning plan and prepare for whatever step comes next.
Beyond Beauty: The Business of Beauty Podcast
📌 Watch the full Beyond Beauty: the business of beauty podcast episode featuring Sarah to learn more about the creator economy on social media and her learnings in entrepreneurship 👉 Inside the Creator Economy: Sarah Jannetti on Influencer Briefs that Create Authentic, High-Performing Content
Show Notes:
In this episode of the Beyond Beauty podcast, Sarah Jannetti, founder of Content Recipe, discusses her journey into entrepreneurship. She explains the role of AI in enhancing the creator economy and the need for brands to think like creators to build trust with their audiences. The conversation also touches on the challenges of navigating social commerce and the importance of providing tailored influencer briefs for creators. Sarah shares valuable insights for aspiring entrepreneurs and brands looking to thrive in the dynamic landscape of social media.
About Sarah:
Sarah Jannetti is a content creator, strategist, and the founder of Content Recipe, an AI-powered platform that helps brands create personalized, high-performing influencer briefs in seconds. With a growing audience on TikTok and Substack, Sarah blends her experience as a creator with her background in branding and early-stage startups to build tools that prioritize authenticity, utility, and trust in an oversaturated content landscape. A graduate of NYU Stern, she’s spent the last few years exploring the intersection of media, marketing, and technology—and is now focused on helping both creators and brands make content that actually resonates.
📌 Follow contentrecipe.ai on Instagram to learn more about the solution and see real-world use cases that can be applied to your brand!
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