The most innovative beauty, wellness, and personal care brands are turning to CGI and AI to create mesmerizing, scroll-stopping content. Here’s why:
Social media has given brands unprecedented reach, but it has also created unprecedented competition for attention. Today’s most successful beauty brands either have celebrity faces behind them (Rare Beauty, Haus Labs, Rhode), are heritage brands spanning generations (Clinique, Chanel, Estée Lauder), or captured a niche market just before it exploded (Summer Fridays, Glow Recipe, Drunk Elephant).
And all these beauty and wellness brands have established social-first marketing strategies, which is industry standard.
✨ Approximately 4 in 5 beauty shoppers are on Instagram daily.
Audiences are bombarded with so much content that they have become desensitized to traditional visuals. Capturing attention in a split second has become the new marketing imperative — and the challenge isn't just getting seen, it’s getting remembered.
Beauty and wellness brands looking to stand out are turning to AI and CGI more and more frequently to make their target audience pause their scroll.
See the BenefitXDillie AI and CGI Video Campaign
Case in point: Benefit Cosmetics Australia just partnered with our team at Dillie to create a series of mixed-reality social media videos that are anything but ordinary. ✨ Each video highlights Benefit’s products in playful ways:
🎯 The Precisely, My Brow Pencil hits a perfect bullseye in Las Vegas.
💦 The Badgal Bang Waterproof Mascara makes a splash.
🎡 The Benetint Lip & Cheek Stain takes a dreamy ride on the Ferris wheel.
📌 Keep tabs on Dillie-created AI & CGI social media video and image campaigns on our TikTok and Instagram @beyondbeautydillie
📌 Benefit Cosmetics embraces AI and CGI to bring bold creativity to their social content. From oversized makeup products to to immersive, fantastical Benefit worlds, they experiment with a range of themes. Explore their Instagram to see it in action!
AI and CGI Create Scroll-Stopping Moments ✨
With AI-generated videos on the rise, you’ve probably already found yourself mid-scroll, mesmerized by a surreal video. These hyperrealistic visuals have a powerful way of sparking curiosity—pulling viewers in just to see where it’s all going. That response in viewers is marketing gold and helps them gain brand recognition.
Additionally, the opportunities are endless and easy to make culturally relevant. Whether it’s cinematic visuals (a timeless favorite), fantasy aesthetics (think Sarah J. Maas worlds, fairy core, and ethereal beauty trends), stylized digital avatars (from “clean girl” to “dark academia”), novelty content no one’s seen before, or immersive game-like experiences (It Ends with Us 🎮).
Benefits of AI and CGI Visuals
However, the benefits of using AI and CGI go beyond just grabbing attention, they also include:
Cost-efficiency: Creating surreal worlds digitally can significantly reduce or even eliminate the high cost of elaborate physical media production (not to mention all the waste like props!). This will vary depending on whether you opt for a mixed-reality experience or a fully AI-generated social video.
Creative freedom: Marketers are no longer bound by the laws of reality. If they can imagine it, they can create it.
Speed: Producing digital assets can dramatically shorten timelines compared to coordinating in-person shoots.
Branding consistency: It's easier to maintain a cohesive, recognizable brand aesthetic when working within a digital ecosystem with the ability to create visual themes and worlds that reinforce brand identity.
Aligning with Millennial, Gen Z, and Gen Alpha Expectations
Millennials, Gen Z, and Gen Alpha dislike overt advertising. Instead, they value entertainment and visual appeal. AI and CGI offer brands a way to captivate through creativity, not pushy sales tactics. The brands that succeed will be those who use these tools to entertain first and sell second.
📌 Watch Kimberley Ho, Co-Founder and CEO of Evereden, shares what her brand has learned about the emerging Gen Alpha market before they become the largest target demographic and purchasing power.
The New Frontier: Branding Through Entertainment
As a result of AI and CGI, beauty and personal care brands are acting more like media creators than traditional marketers. See how The Ordinary, Fenty, Sephora, and Victoria’s Secret are participating in this marketing strategy with social videos that blur the line between content and advertising.
🧪 Watch The Ordinary and Fenty Skin use ASMR and texture-driven AI to bring their skincare products to life.
😊 Here, Sephora creates a punny collab social video promoting the new YSL blush drop.
💐 In this example, Victoria’s Secret unveils their new and improved bottle design for their iconic fragrance, Bombshell.
In conclusion, AI and CGI offer a playful, low-barrier marketing strategy that’s perfect for today’s social-first brands, especially in beauty and personal care. It’s a fresh way to experiment, engage, and explore new creative possibilities—definitely worth a try. 💚
Share this post